Girish Vaithilingan

Girish vaithilingan

Account Director (programmatic) httpool

Programmatic Media Buying

Programmatic Media Buying

– A Consultative role with strategic & quantitative analytical expertise.
– Evangelist of cross channel media through “programmatic” technology.
– Strategic tie ups with multiple Programmatic platform.
– Adept on data mining techniques like Time series forecasting, Regression, Classification and Clustering techniques.
– Customer segmentation, Pricing analysis, Allocation and Covering modelling.
– Analytical decision making using various qualitative and quantitative techniques.