Nirav Lalan

Nirav Lalan

Brand Strategy

• Assisting in the development of digital marketing plans, programs and scope of services
• Implementing and managing Social Media Marketing Strategy to stimulate traffic, increase brand awareness and driving qualified leads
• Devising strategies to build online traffic to IndiaFirst Life website
• Generating insights from Google Analytics, and devising strategies based on the insights
• Managing digital marketing vendor relationships, contracts and negotiations
• Working closely with sales team to identify opportunity areas and improving sales performance
• Managing partnership, contracts and negotiations with web aggregators
• Conducting Customer Segmentation and Profiling for Digital Campaigns
• Meeting the monthly target for Cost Per Lead and Cost Per Acquisition
• Identifying trends and optimize spend and performance based on the trends spotted
• Monitoring Digital Marketing Strategies of competitors
• Co-ordination with both internal departments and agencies for managing and developing content and functionalities
• Identifying, analysing and improving product level performances
• Be on the lookout for new technologies and keep abreast of latest developments in Digital Marketing