Pavan Ghatge

Pavan Ghatge

Assistant Manager Marketing / ORM

– Coordinate with the web team and CEO in building and updating the company website
– Updating company’s blog
– Updating company’s online presence
– Assisting CRO with board presentations
– Interacting with the product team and updating the sales team about the new product enhancements
– Using digital medium to market GupShup website and Android app
– Monitoring brand’s reputation online (ORM)
– Using creative strategies to acquire users for the GupShup social platform
– Interacting with 3rd part vendors and negotiating on campaign CPC and inventories
– Research and analyze competitor products
– Create content for the internal groups to attract quality users
– Acquire brands to use Gupshup platform as their social media medium
– Strategizing creative contest ideas to boost engagement online
– Tracking and reporting campaign performance
– Analyzing the user experience and recommending changes/additions to the product
– Interact with the product team and suggest feature enhancement
– Handling brand’s digital presence on Facebook, LinkedIn & Twitter