Sonal Agarwal

Sonal Agarwal


As a Wolf, I’m a brand and consumer behaviour expert with experience in advertising & communication and qualitative research. I specialize in fashion, luxury and lifestyle categories and am the co-founder of Wolfzhowl Strategic Instigations.


– A keen understanding of fashion and lifestyle categories, it’s consumers and trends.

– Passion for exploring the human mind and the knack of spotting the right insights for brands.

– A passionate traveller and hence has travelled and lived across countries and continents to explore and learn from new cultures and spot new insights.