Content creation is the contribution of information to any media and most especially to digital media for an audience in specific contexts. Content is “something that is to be expressed through some medium for expression, distribution, marketing and publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, online commentary, social media accounts, editing and distribution of digital media etc.
When you try and tackle content creation, it’s important you know your target audience. If you don’t, it would lead to mismanaged time and resources into content that is unwanted by or irrelevant to your readers. Focus on adding value to similar content that others have done.
Branding is important to this end, as is diversifying your content strategy to incorporate several different content formats: webpages, blog posts, videos, images, infographics, whitepapers, social snippets and more.
But to improve content quality cost-effectively, it’s helpful to develop a process that tracks your content activities. This view of your company’s content creation efforts will help you identify opportunities to unite the efforts and resources of various teams, eliminate wastage from duplicated efforts, and increase the value and impact of the content you do create.